Digicloud Africa has been chosen to be the official distributor of Google Cloud Platform (GCP)across the continent, with the aim of building a better network of resellers and services providers alike. The new partnership is looking to target a more expansive set of markets than the traditional financial centres.
Google is looking to build a partnership network across Africa, consisting of resellers and services providers that will help market the GCP. The global information behemoth has been successful in distributing its products in the larger economies such as Nigeria and South Africa, but there are some African markets where it lacks a single reseller.
As the willingness and capacity to invest in more digital products – among businesses and consumers alike – spreads to more regions, Google is looking to establish an early foothold in these markets. Digicloud Africa will leverage its network of clients and partners to support with this process.
The firm was established in South Africa last year as a digital services and IT consulting firm, providing a wide range of services. These include support with digital transformation, machine learning, data engineering and – most pertinently – cloud services, all of which are crucial in the current industry 4.0 paradigm.
Digicloud will now act as a brokerage firm for Google cloud services, ranging from GCP to G Suit products, Google Maps and Chrome. The partnership will cater to a variety of countries and sectors, including the public, private and educational domains, allowing the economic potential of cloud technology to be reached on the continent.
Major economic centres such as Nigeria in the west and Ethiopia in the east are driving the movement towards cloud technology, a phenomenon that is permeating to the smaller economies in the region as well. However, these economies remain underserved when it comes to cloud technology, which Google is looking to rectify.
“We want to drive some change,” said Google Africa’s Head of Cloud services. Gregory MacLennan, CEO of Digicloud Africa added, “Over the next two years, we intend to on-board at least another 50 resellers in Africa, which have the specialised skills to address the African cloud market.”
Source : consultancy.africa
Keywords : Africa, News, Economy, Digital, Digicloud, Google